NEW - Mattel UNO 2010s Special Edition Card Game

• Mark the 50th anniversary of the UNO game with a series celebrating the decades that it's been bringing people together across the card table!

• This '10s deck and pack features bright cheerful colours and emoji-style graphics representing the social media-loving era. Totally lit!

• When players are down to one card, they must yell "UNO!" whether they did the ice bucket challenge or not.

• Always the perfect choice for game night, each deck of the matching card game can handle 2 to 4 players at a time!

• This edition will complement any UNO lover's game closet, ages 7 years and older.

• Card lovers will want to add the whole UNO Iconic series to their collection. Each card and box is designed in a different throwback style.

Manufacturer: Mattel

Edition: 2010s Decades Edition

Special Features: Social Media Era Theme

Item Number: GXV52

UPC: 887961962963

Release Date: 2021

Item Weight: 165 grams

Dimensions: 15 cm x 9.5 cm x 2 cm

Number of Players: 2–4 players

Playing Time: Approximately 30 minutes

The 2010s was a decade defined by social media dominance, streaming services, and smartphone ubiquity. From the rise of Instagram influencers to viral challenges like the Ice Bucket Challenge and the unstoppable advance of meme culture, the 2010s transformed how we communicate and consume media.

Tech innovations accelerated with iPhones becoming ubiquitous, tablets entering the mainstream, and streaming services like Netflix and Spotify changing how we consume entertainment. Social media platforms Facebook, Twitter, Instagram, and Snapchat became central to daily life, whilst YouTube creators emerged as major celebrities.

Pop culture highlights included the rise of superhero movies, Game of Thrones fandom, Lady Gaga's meat dress, royal weddings, and terms like "selfie," "FOMO," "on fleek," and "binge-watching" entering our vocabulary. The decade was characterised by bright colours, emoji aesthetics, and retina-ready digital design — elements perfectly captured in this special UNO 2010s Edition.

UNO was invented in 1971 by Merle Robbins, a barber from Reading, Ohio. Robbins created the game to resolve a dispute about the rules of Crazy Eights and initially sold copies of UNO from his barbershop.

The game caught the attention of Robert Tezak over Thanksgiving weekend in 1971, who became hooked on it. The following year, Tezak made a deal with Robbins to take over UNO, and International Games was formed to produce and market the card game.

Following decades of massive success, International Games was acquired by Mattel in 1992, and UNO has remained a global phenomenon ever since. According to Mattel, approximately 17 decks are sold every minute worldwide.

Today, UNO is available in more than 80 countries and has expanded to include numerous themed editions, including this special 2010s edition that completes the Decades Series celebrating UNO's 50th anniversary.

The UNO Decades Series is a special collection celebrating UNO's 50th anniversary with five distinct decks, each themed after a different decade from the 1970s through the 2010s:

1970s Edition: Features psychedelic designs and groovy colours reminiscent of the disco era when UNO was first created.

1980s Edition: Showcases bright neon colours, geometric patterns, and designs inspired by the vibrant pop culture of the 1980s.

1990s Edition: Captures the colourful and bold aesthetic of the 1990s with designs that evoke memories of the grunge era and early internet age.

2000s Edition: Features designs inspired by the Y2K tech boom, early social media, and the digital revolution of the new millennium.

2010s Edition: The final deck in the series, representing the era of smartphones, social media, and digital influencers with bright colours and emoji-style graphics.

Each deck in the series maintains the classic UNO gameplay whilst offering a nostalgic visual journey through five decades of popular culture. Collectors can acquire all five decks to own a complete visual history of UNO's evolution alongside cultural trends.

Setup: Each player is dealt 7 cards, and the remaining cards form a draw pile. The top card is turned over to start the discard pile.

Gameplay: Players take turns placing a card from their hand onto the discard pile. The card must match either the colour or the number/symbol of the card on top of the discard pile. If a player cannot play a card, they must draw a card from the draw pile.

Special Cards:

• Skip Card: When played, the next person in line loses their turn.

• Reverse Card: Reverses the direction of play.

• Draw Two Card: Forces the next player to draw two cards and lose their turn.

• Wild Card: Allows the player to choose any colour for the next player to match.

• Wild Draw Four Card: Allows the player to choose any colour and forces the next player to draw four cards and lose their turn.

Winning: When a player has only one card left, they must yell "UNO!" If they don't and are caught, they must draw two cards. The first player to get rid of all their cards wins the round.

Delivery: Enjoy FREE standard shipping to anywhere in Australia via Australia Post with every order! The option to upgrade to Express Post shipping for an additional flat fee Australia wide is available to select during checkout.

Estimated Delivery Time: 3–5 business days for standard shipping; 1–2 business days for express shipping.

Returns: We accept returns within 30 days of delivery. Item must be in original packaging and condition. Items with broken seals may not be eligible for return unless damaged or defective.

Exchanges: We're happy to exchange any items that don't meet your expectations. Please contact our customer service team to arrange an exchange.

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