NEW Mattel - UNO Minimalista Special Edition Card Game

• Limited Edition design that has become an instant collector's item

• Originally conceived by Belgian designer Warleson Oliveira as a concept in 2020

• Sleek, minimalistic aesthetic with premium look and feel

• Same beloved UNO gameplay with colour and number matching

• Action cards deliver fun, game-changing moments!

• High quality cards with modern, streamlined graphics

• Perfect balance of familiar gameplay with contemporary design

• Ideal gift for UNO collectors and design enthusiasts

Product: UNO Minimalista Limited Edition Card Game

Manufacturer: Mattel

Edition: Minimalista Limited Edition

Special Features: Premium minimalist design

Item Number: GYH69

UPC: 0887961972290

Release Date: 2020

Item Weight: 180 grams

Recommended Ages: 7+ years

Number of Players: 2–4 players

Playing Time: Approximately 30 minutes

Dimensions: 9.5 cm x 6 cm x 1.5 cm

Warleson Oliveira is a Belgian graphic designer whose concept for a minimalist version of UNO went viral in 2020. His sleek redesign of the classic card game caught the attention of both design enthusiasts and UNO fans worldwide on social media platforms.

After his design gained massive online popularity, Mattel took notice and made the unusual decision to turn his concept into an official product. This marked a rare instance of a fan design becoming an officially licensed product by a major toy company.

Oliveira's design philosophy focused on stripping UNO down to its essential elements whilst maintaining the game's distinctive colour palette and iconic symbols. The result was a sophisticated, modern interpretation that appeals to design-conscious consumers and gamers alike.

The UNO Minimalista Edition stands as a testament to the power of social media and how fan creativity can influence major brands in the modern era of design and marketing.

UNO was invented in 1971 by Merle Robbins, a barber from Reading, Ohio. Robbins created the game to resolve a dispute about the rules of Crazy Eights and initially sold copies of UNO from his barbershop.

The game caught the attention of Robert Tezak over Thanksgiving weekend in 1971, who became hooked on it. The following year, Tezak made a deal with Robbins to take over UNO, and International Games was formed to produce and market the card game.

Following decades of massive success, International Games was acquired by Mattel in 1992, and UNO has remained a global phenomenon ever since. According to Mattel, approximately 17 decks are sold every minute worldwide.

Today, UNO is available in more than 80 countries and has expanded to include numerous themed editions, including this special Minimalista edition that brings a contemporary design aesthetic to the classic card game.

Setup: Each player is dealt 7 cards, and the remaining cards form a draw pile. The top card is turned over to start the discard pile.

Gameplay: Players take turns placing a card from their hand onto the discard pile. The card must match either the colour or the number/symbol of the card on top of the discard pile. If a player cannot play a card, they must draw a card from the draw pile.

Special Cards:

• Skip Card: When played, the next person in line loses their turn.

• Reverse Card: Reverses the direction of play.

• Draw Two Card: Forces the next player to draw two cards and lose their turn.

• Wild Card: Allows the player to choose any colour for the next player to match.

• Wild Draw Four Card: Allows the player to choose any colour and forces the next player to draw four cards and lose their turn.

Winning: When a player has only one card left, they must yell "UNO!" If they don't and are caught, they must draw two cards. The first player to get rid of all their cards wins the round.

The UNO Minimalista Edition has quickly become one of the most sought-after UNO decks amongst collectors. Its limited availability and unique design origins have made it particularly valuable in the UNO collecting community.

What makes this edition special to collectors:

• Internet Fame Origin: Unlike most UNO special editions, this one began as a fan concept that went viral before becoming an official product.

• Design Appeal: The minimalist aesthetic appeals to both traditional UNO collectors and design enthusiasts who might not normally collect card games.

• Cultural Significance: Represents a unique moment where social media influence directly impacted product development at a major toy company.

• Limited Production: Initial production runs sold out quickly, making early editions particularly desirable.

For collectors, keeping the UNO Minimalista Edition in its original packaging and maintaining the cards in pristine condition will help preserve its value over time.

Delivery: Enjoy FREE standard shipping to anywhere in Australia via Australia Post with every order! The option to upgrade to Express Post shipping for an additional flat fee Australia wide is available to select during checkout.

Estimated Delivery Time: 3–5 business days for standard shipping; 1–2 business days for express shipping.

Returns: We accept returns within 30 days of delivery. Item must be in original packaging and condition. Items with broken seals may not be eligible for return unless damaged or defective.

Exchanges: We're happy to exchange any items that don't meet your expectations. Please contact our customer service team to arrange an exchange.