John Wiley & Sons
NEW - The Invincible Company (Business Strategyzer Series) Book
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Description
NEW - The Invincible Company Book
A Field Guide for Rapid Experimentation
(Paperback Edition)
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design
Alex Osterwalder and Yves Pigneur's Business Model Canvas changed the way the world creates and plans new business models.
It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies.
The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones.
The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.
In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies.
The Invincible Company:
- Helps large and small companies build their growth strategy and manage their core simultaneously
- Explains the world's best modern and historic business models
- Provides tools to assess your business model, innovation readiness, and all of your innovation projects
- Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.
Includes:
- 1 x The Invincible Company (Paperback Edition)
Recommended For Ages: 18 Years+
Book Specifications
ISBN: 9781119523963
ISBN-10: 1119523966
UPC: 9781119523963
Item Number: 1119523966
Series: The Strategyzer Series
Audience: General
Format: Paperback
Language: English
Number Of Pages: 400
Published: 26th March 2020
Publisher: John Wiley & Sons Inc (US)
Country of Publication: US
Dimensions: 24.4 x 19.2 x 2.3 cm
Weight: 0.98 kg
Edition Number: 1
Table of Contents
1 Tool
The Portfolio Map p. 10
Explore Portfolio p. 14
Exploit Portfolio p. 27
Explore and Exploit p. 37
2 Manage
Strategic Guidance p. 50
Explore Portfolio Management p. 70
Exploit Portfolio Management p. 109
3 Invent Pattern Library
Frontstage Disruption p. 142
Backstage Disruption p. 162
Profit formula Disruption p. 188
Assessment Questions for Leaders p. 212
4 Improve Pattern Library
Value Proposition Shifts p. 230
Frontstage Driven Shifts p. 242
Backstage Driven Shifts p. 254
Profit Formula Driven Shifts p. 266
Questions for Leaders p. 280
5 Culture
The Culture Map p. 296
Designing an Exploration Culture p. 308
Innovation Culture Readiness Assessment p. 314
About The Authors
Alexander Osterwalder is an entrepreneur, speaker, and business model innovator. He is co-founder of Strategyzer, a leading SaaS company that helps organizations develop new growth engines, better value propositions, and powerful business models via online applications and facilitated courses. In 2015, Alex won the strategy award by Thinkers50, called the "Oscars of Management Thinking" by the Financial Times, and ranks #7 among the top 50 management thinkers worldwide. Alex is a frequent keynote speaker in companies and at organizations like 3M, Coca-Cola, GE, HP, IESE, IRIS, Microsoft, MIT, OECD, and TEDx.
Yves Pigneur is a professor of management at the University of Lausanne, Switzerland, where he has served as an academic director of the master's program in information systems. He is a co-author of Business Model Generation and has published extensively in information systems and management journals. Yves has been a visiting professor at Georgia State University and the University of British Columbia, and was named one of the top 50 management thinkers worldwide in 2015.
Fred Etiemble is an advisor, speaker, and coach. At Strategyzer, he advises and trains large organizations on mastering the innovation process through the application of tools like the Business Model and Value Proposition Canvas. Fred splits his time between his home in Zurich, Switzerland, a small flat in Paris, and his clients around the world.
Alan Smith is a designer and entrepreneur who has spent a career designing and launching new ventures for both startups and large entities. He co-founded Strategyzer where he leads the company's design work, product development, and branding functions. The Strategyzer Suite is a cloud-based software for business modeling, testing, and performance tracking for global companies, including Coca-Cola, Mastercard, Deloitte, 3M, and Fujitsu. Alan co-designed Business Model Generation, which sold over 1.5 million copies in 36 languages.
About The Strategyzer Series
The Strategyzer series is a collection of practical tools and guides for business innovation and strategy development. The series began with the international bestseller Business Model Generation, co-authored by Alex Osterwalder and Yves Pigneur, which introduced the widely-used Business Model Canvas tool.
This methodology has been adopted by corporations, startups, and business schools around the world. The Business Model Canvas provides a visual framework for developing, documenting, and understanding business models.
Following the success of Business Model Generation, the Strategyzer series expanded to include Value Proposition Design, Testing Business Ideas, High-Impact Tools for Teams, and The Invincible Company. Each book in the series focuses on practical visual tools that help organizations design better business models, develop compelling value propositions, and implement effective strategies.
The Strategyzer series has been translated into over 40 languages and has sold millions of copies worldwide. The tools and methodologies presented in these books are used by leading companies including Microsoft, Mastercard, Fujitsu, 3M, Intel, Capgemini, and many others.
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