New - Value Proposition Design Book (Business Strategizer Series)

ISBN: 9781118968055

ISBN-10: 1118968050

UPC: 9781118968055

Item Number: 1118968050

Series: The Strategyzer Series

Audience: General

Format: Paperback

Language: English

Number Of Pages: 320

Published: 10th October 2014

Publisher: John Wiley & Sons Inc (US)

Country of Publication: US

Dimensions: 24.2 cm x 19.0 cm x 1.7 cm

Weight: 0.77 kg

Edition Number: 1

1. Canvas

• 1.1 Customer Profile 10
• 1.2 Value Map 26
• 1.3 fit 40

2. Design

• 2.1 Prototyping Possibilities 74
• 2.2 Starting Points 86
• 2.3 understanding Customers 104
• 2.4 Making Choices 120
• 2.5 finding the Right Business Model 142
• 2.6 Designing in Established organizations 158

3. Test

• 3.1 What to Test 188
• 3.2 Testing Step-by-Step 196
• 3.3 Experiment library 214
• 3.4 Bringing it All Together 238

4. Evolve

• Create Alignment 260
• Measure & Monitor 262
• improve Relentlessly 264
• Reinvent Yourself Constantly 266
• Taobao: Reinventing (E-)Commerce 268

• Glossary 276
• Core Team 278
• Prereaders 279
• Bios 280
• index 282

Dr. Alexander Osterwalder and Alan Smith are co-founders of Strategyzer.com, a company specializing in tools to design, test, and manage strategies, business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer.

Alex Osterwalder
Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the "Business Model Canvas," the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD.

Yves Pigneur
Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences.

Greg Bernarda
Greg Bernarda is a thinker, creator and facilitator who supports individuals, teams and organizations with strategy and innovation. He works with inspired leaders to (re)design a future which employees, customers, and communities can recognize as their own. His projects have been with the likes of Colgate, Volkswagen, Harvard Business School and Capgemini. Greg is a frequent speaker; he co-founded a series of events on sustainability in Beijing; and is an advisor at Utopies in Paris. Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. He holds an MBA (Oxford Saïd) and is a Strategyzer certified business model coach.

Alan Smith
Alan is obsessed with design, business, and the ways we do them. A design-trained entrepreneur, he has worked across film, television, print, mobile, and web. Previously, he co-founded The Movement, an international design agency with offices in London, Toronto, and Geneva. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for Business Model Generation. He co-founded Strategyzer where he builds tools and content with an amazing team; helping business-people make stuff customers want.

Trish Papadakos
Trish is a designer, photographer, and entrepreneur. She holds a Masters in Design from Central St. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. She teaches design at her alma mater, has worked with award-winning agencies, launched several businesses, and is collaborating for the third time with the Strategyzer team.

The Strategyzer series is a collection of practical tools and guides for business innovation and strategy development. The series began with the international bestseller Business Model Generation, co-authored by Alex Osterwalder and Yves Pigneur, which introduced the widely-used Business Model Canvas tool.

This methodology has been adopted by corporations, startups, and business schools around the world. The Business Model Canvas provides a visual framework for developing, documenting, and understanding business models.

Following the success of Business Model Generation, the Strategyzer series expanded to include Value Proposition Design, Testing Business Ideas, and High-Impact Tools for Teams. Each book in the series focuses on practical visual tools that help organizations design better business models, develop compelling value propositions, and implement effective strategies.

The Strategyzer series has been translated into over 40 languages and has sold millions of copies worldwide. The tools and methodologies presented in these books are used by leading companies including Microsoft, Mastercard, Fujitsu, 3M, Intel, Capgemini, and many others.

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